Hong Cheng

48 papers and 1.8k indexed citations i.

About

Hong Cheng is a scholar working on Marketing, Gender Studies and Communication. According to data from OpenAlex, Hong Cheng has authored 48 papers receiving a total of 1.8k indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Marketing, 13 papers in Gender Studies and 12 papers in Communication. Recurrent topics in Hong Cheng’s work include Consumer Behavior in Brand Consumption and Identification (17 papers), Media, Gender, and Advertising (13 papers) and Social Media and Politics (7 papers). Hong Cheng is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Media, Gender, and Advertising (13 papers) and Social Media and Politics (7 papers). Hong Cheng collaborates with scholars based in United States, China and Taiwan. Hong Cheng's co-authors include Xiao-Shan Gao, Xiaorong Hou, Jianliang Tang, John C. Schweitzer, Ping Shaw, Katherine Frith, Fang Liu, Jianyao Li, Wan‐Hsiu Sunny Tsai and Weiting Tao and has published in prestigious journals such as IEEE Transactions on Pattern Analysis and Machine Intelligence, Geomorphology and Journal of Communication.

In The Last Decade

Co-authorship network of co-authors of Hong Cheng i

Fields of papers citing papers by Hong Cheng

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Hong Cheng. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hong Cheng. The network helps show where Hong Cheng may publish in the future.

Countries citing papers authored by Hong Cheng

Since Specialization
Citations

This map shows the geographic impact of Hong Cheng's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hong Cheng with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hong Cheng more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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