Fang Liu

154 papers and 2.7k indexed citations i.

Fang Liu has authored 154 papers that have received a total of 2.7k indexed citations. This includes 37 papers in Sociology and Political Science, 32 papers in Marketing and 20 papers in Cognitive Neuroscience. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (23 papers), Digital Marketing and Social Media (21 papers) and Customer Service Quality and Loyalty (13 papers). Fang Liu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (23 papers), Digital Marketing and Social Media (21 papers) and Customer Service Quality and Loyalty (13 papers) and collaborates with scholars based in China, Australia and United States. Fang Liu's co-authors include Jianyao Li, Diqiang Li, Jamie Murphy, Geoffrey N. Soutar and Cunmei Jiang and has published in prestigious journals such as Neuron, Journal of Neuroscience and Journal of Hazardous Materials.