Hira Cho

About

Hira Cho is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Hira Cho has authored 8 papers receiving a total of 279 indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Marketing, 4 papers in Organizational Behavior and Human Resource Management and 3 papers in Sociology and Political Science. Recurrent topics in Hira Cho’s work include Consumer Retail Behavior Studies (5 papers), Customer Service Quality and Loyalty (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Hira Cho is often cited by papers focused on Consumer Retail Behavior Studies (5 papers), Customer Service Quality and Loyalty (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Hira Cho collaborates with scholars based in United States, South Korea and Taiwan. Hira Cho's co-authors include Susan S. Fiorito, Huiju Park, Charles F. Hofacker, Yun Wang, Byoungho Jin and Hyeon Jeong Cho and has published in prestigious journals such as Journal of Retailing and Consumer Services, Journal of Consumer Marketing and International Journal of Retail & Distribution Management.

In The Last Decade

Co-authorship network of co-authors of Hira Cho i

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Fields of papers citing papers by Hira Cho

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Hira Cho. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hira Cho. The network helps show where Hira Cho may publish in the future.

Countries citing papers authored by Hira Cho

Since Specialization

Citations

This map shows the geographic impact of Hira Cho's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hira Cho with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hira Cho more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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