Helena M. de Klerk

13 papers and 215 indexed citations i.

Helena M. de Klerk has authored 13 papers that have received a total of 215 indexed citations. This includes 8 papers in Marketing, 7 papers in Museology and 6 papers in Social Psychology. The topics of these papers are Fashion and Cultural Textiles (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Color perception and design (4 papers). Helena M. de Klerk is often cited by papers focused on Fashion and Cultural Textiles (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Color perception and design (4 papers) and collaborates with scholars based in South Africa, United States and Australia. Helena M. de Klerk's co-authors include Suné Donoghue, Susan P. Ashdown, Lynda Andrews, Robin Pentecost and M.K.G. Vermaak and has published in prestigious journals such as International Journal of Consumer Studies, International Journal of Retail & Distribution Management and Journal of Fashion Marketing and Management.