Robin Pentecost
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
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- Technology Adoption and User Behaviour
Papers in
- Marketing 17
- Consumer Behavior in Brand Consumption and Identification 14
- Consumer Retail Behavior Studies 5
- Environmental Sustainability in Business 3
- Consumer Market Behavior and Pricing 3
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- Digital Marketing and Social Media 7
- Psychology of Social Influence 2
- Co-authors
- Lynda Andrews (6 shared papers)Denni Arli (6 shared papers)Charles Jebarajakirthy (5 shared papers)Haroon Iqbal Maseeh (4 shared papers)Scott Weaven (3 shared papers)Md Ashaduzzaman (3 shared papers)Amit Shankar (1 shared paper)Daniel C. Funk (1 shared paper)
- Journals
- Journal of Retailing and Consumer Services (2 papers)Psychology and Marketing (2 papers)International Journal of Consumer Studies (2 papers)International Journal of Event and Festival Management (1 paper)European Journal of Marketing (1 paper)
- Partner nations
- AustraliaUnited StatesSouth Africa
In The Last Decade
Robin Pentecost
22 papers receiving 716 citations
Robin Pentecost's Hit Papers
Peers
Comparison fields: 5 of 72
- Marketing 456
- Information Systems and Management 157
- Organizational Behavior and Human Resource Management 98
- Sociology and Political Science 369
- Applied Psychology 33
Countries citing papers authored by Robin Pentecost
This map shows the geographic impact of Robin Pentecost's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robin Pentecost with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robin Pentecost more than expected).
Fields of papers citing papers by Robin Pentecost
This network shows the impact of papers produced by Robin Pentecost. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robin Pentecost. The network helps show where Robin Pentecost may publish in the future.
Co-authors
The 25 scholars most cited alongside Robin Pentecost, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 22 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2009 | 162 | |
| 2 | Mobile advertising: A systematic literature review and future research agenda Hit paper breakdown → | 2021 | 151 |
| 3 | 2021 | 116 | |
| 4 | 2021 | 65 | |
| 5 | 2022 | 63 | |
| 6 | 2013 | 42 | |
| 7 | 2019 | 34 | |
| 8 | 2005 | 32 | |
| 9 | 2017 | 20 | |
| 10 | 2019 | 15 | |
| 11 | 2021 | 15 | |
| 12 | 2010 | 8 | |
| 13 | 2015 | 8 | |
| 14 | Spill-over Effects in Multi-sponsored Events: Theoretical Insights and Empirical Evidence | 2009 | 7 |
| 15 | 2013 | 6 | |
| 16 | Memory For Advertising and Information Content: Comparing the Printed Page to the Computer Screen | 2003 | 2 |
| 17 | Marketing research: an integrated approach: solving business problems: the value of marketing research | 2010 | 2 |
| 18 | Exploring the Dimensions of Fit within Sports Sponsorship | 2004 | 2 |
| 19 | Assessing the role of passion as a mediator of consumer intentions to attend a motor sports event | 2009 | 2 |
| 20 | 2009 | 1 |
About Robin Pentecost
Robin Pentecost is a scholar working on Marketing, Sociology and Political Science, Information Systems and Management, Gender Studies and Organizational Behavior and Human Resource Management, having authored 22 papers that have together received 755 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (7 papers), Consumer Retail Behavior Studies (5 papers), Technology Adoption and User Behaviour (4 papers), Customer Service Quality and Loyalty (3 papers), Environmental Sustainability in Business (3 papers), Consumer Market Behavior and Pricing (3 papers) and Psychology of Social Influence (2 papers). The work is most often cited by research in Marketing (456 citations), Information Systems and Management (157 citations), Organizational Behavior and Human Resource Management (98 citations), Sociology and Political Science (369 citations) and Applied Psychology (33 citations). Robin Pentecost has collaborated with scholars based in Australia, United States and South Africa. Frequent co-authors include Lynda Andrews, Denni Arli, Charles Jebarajakirthy, Haroon Iqbal Maseeh, Scott Weaven, Md Ashaduzzaman, Amit Shankar, Daniel C. Funk, Jason P. Doyle and Park Thaichon. Their work appears in journals such as Journal of Retailing and Consumer Services, Psychology and Marketing, International Journal of Consumer Studies, International Journal of Event and Festival Management and European Journal of Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.