Hatice Aydın
About
Hatice Aydın has authored 31 papers that have received a total of 209 indexed citations.
This includes 18 papers in Marketing, 9 papers in Sociology and Political Science and 8 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (8 papers) and Customer Service Quality and Loyalty (7 papers). Hatice Aydın is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (8 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in Türkiye and United Kingdom. Hatice Aydın's co-authors include Sevtap Ünal, İpek Kazançoğlu, Cemal Zehir, Yeşim Yeşiloğlu and İsmail Kılıç and has published in prestigious journals such as British Food Journal, International Journal of Retail & Distribution Management and Journal of Environmental Planning and Management.
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