Harald J. van Heerde

About

Harald J. van Heerde is a scholar working on Marketing, Economics and Econometrics and Management Science and Operations Research. According to data from OpenAlex, Harald J. van Heerde has authored 74 papers receiving a total of 4.6k indexed citations (citations by other indexed papers that have themselves been cited), including 62 papers in Marketing, 26 papers in Economics and Econometrics and 20 papers in Management Science and Operations Research. Recurrent topics in Harald J. van Heerde’s work include Consumer Market Behavior and Pricing (52 papers), Consumer Behavior in Brand Consumption and Identification (21 papers) and Innovation Diffusion and Forecasting (19 papers). Harald J. van Heerde is often cited by papers focused on Consumer Market Behavior and Pricing (52 papers), Consumer Behavior in Brand Consumption and Identification (21 papers) and Innovation Diffusion and Forecasting (19 papers). Harald J. van Heerde collaborates with scholars based in The Netherlands, New Zealand and United States. Harald J. van Heerde's co-authors include Marnik G. Dekimpe, Tammo H.A. Bijmolt, Dick R. Wittink, Peter S. H. Leeflang and Isaac M. Dinner and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and European Journal of Operational Research.

In The Last Decade

Fields of papers citing papers by Harald J. van Heerde

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Harald J. van Heerde. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Harald J. van Heerde may publish in the future.

Countries citing papers authored by Harald J. van Heerde

Since Specialization

Citations

This map shows the geographic impact of Harald J. van Heerde's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Harald J. van Heerde with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Harald J. van Heerde more than expected).

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