H. Alice Li

17 papers and 1.0k indexed citations i.

About

H. Alice Li is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, H. Alice Li has authored 17 papers receiving a total of 1.0k indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Marketing, 6 papers in Sociology and Political Science and 5 papers in Strategy and Management. Recurrent topics in H. Alice Li’s work include Consumer Market Behavior and Pricing (10 papers), Digital Marketing and Social Media (6 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). H. Alice Li is often cited by papers focused on Consumer Market Behavior and Pricing (10 papers), Digital Marketing and Social Media (6 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). H. Alice Li collaborates with scholars based in United States and China. H. Alice Li's co-authors include P.K. Kannan, Sanjay Jain, Siva Viswanathan, Liye Ma, Chunguang Bai, Xiang Wan, Eliot L. Siegel, Michel Wedel, Barak Libai and Ana Babić Rosario and has published in prestigious journals such as Journal of Marketing Research, Journal of the Academy of Marketing Science and Marketing Science.

In The Last Decade

Co-authorship network of co-authors of H. Alice Li i

Fields of papers citing papers by H. Alice Li

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by H. Alice Li. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by H. Alice Li. The network helps show where H. Alice Li may publish in the future.

Countries citing papers authored by H. Alice Li

Since Specialization
Citations

This map shows the geographic impact of H. Alice Li's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by H. Alice Li with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites H. Alice Li more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025