Guillaume D. Johnson

20 papers and 404 indexed citations i.

Guillaume D. Johnson has authored 20 papers that have received a total of 404 indexed citations. This includes 12 papers in Marketing, 10 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Cultural Differences and Values (4 papers) and Media, Gender, and Advertising (4 papers). Guillaume D. Johnson is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Cultural Differences and Values (4 papers) and Media, Gender, and Advertising (4 papers) and collaborates with scholars based in United States, France and United Kingdom. Guillaume D. Johnson's co-authors include Sonya A. Grier, Kevin D. Thomas, Abhijit Roy, Miguel Ángel Zúñiga and Natalie Ross Adkins and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Journal of Advertising.