Gregor Pfajfar
Impact in
- Marketing top 5%
- Environmental Sustainability in Business
- Consumer Behavior in Brand Consumption and Identification
Papers in
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- International Business and FDI 5
- Innovation and Knowledge Management 4
- Corporate Social Responsibility Reporting 2
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- Digital Marketing and Social Media 7
- Co-authors
- Maciej Mitręga (15 shared papers)Aviv Shoham (6 shared papers)Agnieszka Małecka (8 shared papers)Maja Zalaznik (2 shared papers)Cristiana Raquel Lages (1 shared paper)Maja Makovec Brenčić (2 shared papers)Matevž Rašković (1 shared paper)Anastas Vangeli (1 shared paper)
In The Last Decade
Gregor Pfajfar
21 papers receiving 611 citations
Gregor Pfajfar's Hit Papers
Peers
Comparison fields: 5 of 82
- Marketing 206
- Business and International Management 37
- Strategy and Management 273
- Organizational Behavior and Human Resource Management 97
- Management of Technology and Innovation 66
Countries citing papers authored by Gregor Pfajfar
This map shows the geographic impact of Gregor Pfajfar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gregor Pfajfar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gregor Pfajfar more than expected).
Fields of papers citing papers by Gregor Pfajfar
This network shows the impact of papers produced by Gregor Pfajfar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gregor Pfajfar. The network helps show where Gregor Pfajfar may publish in the future.
Co-authors
The 16 scholars most cited alongside Gregor Pfajfar, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 26 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Value of corporate social responsibility for multiple stakeholders and social impact – Relationship marketing perspective Hit paper breakdown → | 2022 | 170 |
| 2 | 2015 | 74 | |
| 3 | 2015 | 68 | |
| 4 | 2023 | 65 | |
| 5 | 2022 | 47 | |
| 6 | 2023 | 38 | |
| 7 | 2017 | 37 | |
| 8 | 2012 | 29 | |
| 9 | 2022 | 28 | |
| 10 | 2023 | 23 | |
| 11 | 2024 | 21 | |
| 12 | 2020 | 13 | |
| 13 | 2016 | 9 | |
| 14 | 2016 | 5 | |
| 15 | 2022 | 4 | |
| 16 | 2022 | 3 | |
| 17 | 2019 | 2 | |
| 18 | 2024 | 1 | |
| 19 | 2023 | 1 | |
| 20 | 2025 | 1 |
About Gregor Pfajfar
Gregor Pfajfar is a scholar working on Strategy and Management, Sociology and Political Science, Marketing, Organizational Behavior and Human Resource Management and Social Psychology, having authored 26 papers that have together received 640 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers), International Business and FDI (5 papers), Sharing Economy and Platforms (4 papers), Innovation and Knowledge Management (4 papers), Customer Service Quality and Loyalty (4 papers), Cultural Differences and Values (3 papers) and Corporate Social Responsibility Reporting (2 papers). The work is most often cited by research in Marketing (206 citations), Business and International Management (37 citations), Strategy and Management (273 citations), Organizational Behavior and Human Resource Management (97 citations) and Management of Technology and Innovation (66 citations). Gregor Pfajfar has collaborated with scholars based in Slovenia, Poland and Israel. Frequent co-authors include Maciej Mitręga, Aviv Shoham, Agnieszka Małecka, Maja Zalaznik, Cristiana Raquel Lages, Maja Makovec Brenčić, Matevž Rašković, Anastas Vangeli, Dimitrios N. Koufopoulos and Constantine S. Katsikeas. Their work appears in journals such as International Marketing Review, Journal of Business Research, Industrial Marketing Management, European J of International Management and International Journal of Consumer Studies.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.