Gordon E. Miracle

21 papers and 698 indexed citations i.

Gordon E. Miracle has authored 21 papers that have received a total of 698 indexed citations. This includes 7 papers in Marketing, 6 papers in Sociology and Political Science and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Marketing and Advertising Strategies (2 papers). Gordon E. Miracle is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Marketing and Advertising Strategies (2 papers) and collaborates with scholars based in United States, South Korea and Japan. Gordon E. Miracle's co-authors include Charles R. Taylor, Terence Nevett, Gerald Albaum, Yung Kyun Choi and R. Dale Wilson and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and European Journal of Marketing.