Fuan Li

36 papers and 732 indexed citations i.

About

Fuan Li is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Fuan Li has authored 36 papers receiving a total of 732 indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Marketing, 11 papers in Organizational Behavior and Human Resource Management and 8 papers in Sociology and Political Science. Recurrent topics in Fuan Li’s work include Consumer Behavior in Brand Consumption and Identification (15 papers), Customer Service Quality and Loyalty (11 papers) and Consumer Retail Behavior Studies (8 papers). Fuan Li is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Customer Service Quality and Loyalty (11 papers) and Consumer Retail Behavior Studies (8 papers). Fuan Li collaborates with scholars based in United States, China and Hong Kong. Fuan Li's co-authors include J. A. F. Nicholls, Nan Zhou, Paul W. Miniard, Guijun Zhuang, Lerzan Aksoy, Sydney Roslow, Rajiv Kashyap, Xingyuan Wang, Zhilin Yang and Alex S.L. Tsang and has published in prestigious journals such as Journal of Business Ethics, Journal of the Operational Research Society and Sustainability.

In The Last Decade

Co-authorship network of co-authors of Fuan Li i

Fields of papers citing papers by Fuan Li

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Fuan Li. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Fuan Li. The network helps show where Fuan Li may publish in the future.

Countries citing papers authored by Fuan Li

Since Specialization
Citations

This map shows the geographic impact of Fuan Li's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Fuan Li with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Fuan Li more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025