Franziska Völckner
About
Franziska Völckner is a scholar working on Marketing, Economics and Econometrics and Sociology and Political Science.
According to data from OpenAlex, Franziska Völckner has authored 48 papers receiving a total of 3.0k indexed citations (citations by other indexed papers that have themselves been cited), including 36 papers in Marketing, 10 papers in Economics and Econometrics and 9 papers in Sociology and Political Science. Recurrent topics in Franziska Völckner’s work include Consumer Behavior in Brand Consumption and Identification (28 papers), Consumer Market Behavior and Pricing (14 papers) and Digital Marketing and Social Media (9 papers). Franziska Völckner is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (28 papers), Consumer Market Behavior and Pricing (14 papers) and Digital Marketing and Social Media (9 papers). Franziska Völckner collaborates with scholars based in Germany, Australia and United Kingdom. Franziska Völckner's co-authors include Henrik Sattler, Kristina Klein, Thorsten Hennig‐Thurau, Christian M. Ringle and Valentyna Melnyk and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and MIS Quarterly.
In The Last Decade
Fields of papers citing papers by Franziska Völckner
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Franziska Völckner. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Franziska Völckner may publish in the future.
Countries citing papers authored by Franziska Völckner
Since SpecializationCitations
This map shows the geographic impact of Franziska Völckner's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Franziska Völckner with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Franziska Völckner more than expected).
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