Fanny Fong Yee Chan

27 papers and 290 indexed citations i.

About

Fanny Fong Yee Chan is a scholar working on Marketing, Sociology and Political Science and Gender Studies. According to data from OpenAlex, Fanny Fong Yee Chan has authored 27 papers receiving a total of 290 indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Marketing, 13 papers in Sociology and Political Science and 7 papers in Gender Studies. Recurrent topics in Fanny Fong Yee Chan’s work include Consumer Behavior in Brand Consumption and Identification (17 papers), Digital Marketing and Social Media (12 papers) and Media, Gender, and Advertising (7 papers). Fanny Fong Yee Chan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Digital Marketing and Social Media (12 papers) and Media, Gender, and Advertising (7 papers). Fanny Fong Yee Chan collaborates with scholars based in Hong Kong, United Kingdom and China. Fanny Fong Yee Chan's co-authors include Ben Lowe, Dan Alex Petrovici, Kara Chan, Eugene Y. Wong and James U. McNeal and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and European Journal of Marketing.

In The Last Decade

Fields of papers citing papers by Fanny Fong Yee Chan

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Fanny Fong Yee Chan. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Fanny Fong Yee Chan may publish in the future.

Countries citing papers authored by Fanny Fong Yee Chan

Since Specialization
Citations

This map shows the geographic impact of Fanny Fong Yee Chan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Fanny Fong Yee Chan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Fanny Fong Yee Chan more than expected).

Rankless by CCL
2025