Hyunjoo Oh

29 papers and 859 indexed citations i.

About

Hyunjoo Oh is a scholar working on Marketing, Social Psychology and Sociology and Political Science. According to data from OpenAlex, Hyunjoo Oh has authored 29 papers receiving a total of 859 indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Marketing, 7 papers in Social Psychology and 6 papers in Sociology and Political Science. Recurrent topics in Hyunjoo Oh’s work include Consumer Behavior in Brand Consumption and Identification (15 papers), Consumer Retail Behavior Studies (10 papers) and Color perception and design (6 papers). Hyunjoo Oh is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Consumer Retail Behavior Studies (10 papers) and Color perception and design (6 papers). Hyunjoo Oh collaborates with scholars based in United States, South Korea and Italy. Hyunjoo Oh's co-authors include So–Yeon Yoon, Bruno Godey, Daniele Pederzoli, Raffaele Donvito, Gaetano Aiello, Priscilla Chan, Junji Tsuchiya, Ирина Скоробогатых, Rahul Singh and Bart Weitz and has published in prestigious journals such as Journal of Business Research, Frontiers in Psychology and Journal of Retailing.

In The Last Decade

Co-authorship network of co-authors of Hyunjoo Oh i

Fields of papers citing papers by Hyunjoo Oh

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Hyunjoo Oh. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hyunjoo Oh. The network helps show where Hyunjoo Oh may publish in the future.

Countries citing papers authored by Hyunjoo Oh

Since Specialization
Citations

This map shows the geographic impact of Hyunjoo Oh's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hyunjoo Oh with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hyunjoo Oh more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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