Elfriede Penz

47 papers and 1.5k indexed citations i.

About

Elfriede Penz is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Elfriede Penz has authored 47 papers receiving a total of 1.5k indexed citations (citations by other indexed papers that have themselves been cited), including 28 papers in Marketing, 24 papers in Sociology and Political Science and 6 papers in Social Psychology. Recurrent topics in Elfriede Penz’s work include Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Sharing Economy and Platforms (9 papers). Elfriede Penz is often cited by papers focused on Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Sharing Economy and Platforms (9 papers). Elfriede Penz collaborates with scholars based in Austria, United Kingdom and Spain. Elfriede Penz's co-authors include Rudolf R. Sinkovics, Barbara Stöttinger, Pervez Ghauri, Eva Hofmann, Margaret K. Hogg, Barbara Hartl, Pia Polsa, Bodo B. Schlegelmilch, Erich Kirchler and Monika Kukar‐Kinney and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Frontiers in Psychology.

In The Last Decade

Co-authorship network of co-authors of Elfriede Penz i

Fields of papers citing papers by Elfriede Penz

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Elfriede Penz. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Elfriede Penz. The network helps show where Elfriede Penz may publish in the future.

Countries citing papers authored by Elfriede Penz

Since Specialization
Citations

This map shows the geographic impact of Elfriede Penz's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Elfriede Penz with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Elfriede Penz more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025