Dirk Totzek

22 papers and 629 indexed citations i.

Dirk Totzek has authored 22 papers that have received a total of 629 indexed citations. This includes 10 papers in Marketing, 9 papers in Strategy and Management and 8 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (8 papers), Consumer Market Behavior and Pricing (6 papers) and Digital Marketing and Social Media (3 papers). Dirk Totzek is often cited by papers focused on Customer Service Quality and Loyalty (8 papers), Consumer Market Behavior and Pricing (6 papers) and Digital Marketing and Social Media (3 papers) and collaborates with scholars based in Germany, Australia and Finland. Dirk Totzek's co-authors include Christian Homburg, Harri Terho, Anna Salonen, Jukka Luoma and Henrikki Tikkanen and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Journal of Business Research.