Dirk Morschett

About

Dirk Morschett is a scholar working on Strategy and Management, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Dirk Morschett has authored 54 papers receiving a total of 1.4k indexed citations (citations by other indexed papers that have themselves been cited), including 28 papers in Strategy and Management, 19 papers in Marketing and 15 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Dirk Morschett’s work include International Business and FDI (20 papers), Customer Service Quality and Loyalty (13 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers). Dirk Morschett is often cited by papers focused on International Business and FDI (20 papers), Customer Service Quality and Loyalty (13 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers). Dirk Morschett collaborates with scholars based in Switzerland, Germany and Austria. Dirk Morschett's co-authors include Bernhard Swoboda, Hanna Schramm‐Klein, Joachim Zentes, Thomas Foscht and Edith Olejnik and has published in prestigious journals such as Journal of the Academy of Marketing Science, Long Range Planning and Industrial Marketing Management.

In The Last Decade

Fields of papers citing papers by Dirk Morschett

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Dirk Morschett. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Dirk Morschett may publish in the future.

Countries citing papers authored by Dirk Morschett

Since Specialization

Citations

This map shows the geographic impact of Dirk Morschett's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Dirk Morschett with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Dirk Morschett more than expected).

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