Deirdre Bird

437 citations
5 papers · 275 · h-index 3

Impact in

Papers in

    • Marketing and Advertising Strategies 1
    • Consumer Behavior in Brand Consumption and Identification 1
    • Cultural Industries and Urban Development 1

Deirdre Bird

5 papers receiving 226 citations

Peers

Deirdre Bird
Comparison fields: 5 of 51
  • Business and International Management 56
  • General Agricultural and Biological Sciences 69
  • Economics and Econometrics 136
  • Soil Science 38
  • Strategy and Management 53
Replace Samuel M. Wangwe with:
Samuel M. Wangwe Tanzania
Mario J. Miranda Australia
Ignace Pollet Belgium
Ralph D. Christy United States
Steve Boucher United States
Steve Kayizzi‐Mugerwa Sweden
Arindam Laha India
Sazzad Parwez India
Alun Thomas United States
Axel Wolz Germany
Deirdre Bird relative to Samuel M. Wangwe Tanzania Samuel M. Wangwe's profile →
Citations per field
00.5×3.2×
Samuel M. Wangwe · 1×
Citations per year

Countries citing papers authored by Deirdre Bird

Since Specialization
Citations

This map shows the geographic impact of Deirdre Bird's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Deirdre Bird with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Deirdre Bird more than expected).

Fields of papers citing papers by Deirdre Bird

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Deirdre Bird. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Deirdre Bird. The network helps show where Deirdre Bird may publish in the future.

Co-authors

The 2 scholars most cited alongside Deirdre Bird, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Deirdre Bird Line = papers co-authored together Deirdre Bird links everyone, so they are left out of the graph.

All Works

5 of 5 papers shown
#Work
1 2004267
2
Gucci's Use of a Borrowed Corporate Heritage to Establish a Global Luxury Brand
20143
3 20023
4 20061
5
Forever Now: Gucci’s Use of a Partially Borrowed Heritage to Establish a Global Luxury Brand
20131

About Deirdre Bird

Deirdre Bird is a scholar working on Marketing, Urban Studies, Strategy and Management, Information Systems and Management Science and Operations Research, having authored 5 papers that have together received 275 indexed citations. Recurring topics across this work include Cultural Industries and Urban Development (1 paper), Business Strategies and Innovation (1 paper), Marketing and Advertising Strategies (1 paper), Economic Growth and Development (1 paper), Consumer Behavior in Brand Consumption and Identification (1 paper) and Business Strategies and Management Research (1 paper). The work is most often cited by research in Business and International Management (56 citations), General Agricultural and Biological Sciences (69 citations), Economics and Econometrics (136 citations), Soil Science (38 citations) and Strategy and Management (53 citations). Deirdre Bird has collaborated with scholars based in United States. Frequent co-authors include Marcel Fafchamps and Sonny Nwankwo. Their work appears in journals such as The International Journal of African Historical Studies, Thunderbird International Business Review and Competition Forum.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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