David B. Whitlark

8 papers and 243 indexed citations i.

David B. Whitlark has authored 8 papers that have received a total of 243 indexed citations. This includes 2 papers in Strategy and Management, 2 papers in Organizational Behavior and Human Resource Management and 2 papers in Marketing. The topics of these papers are Business Strategies and Innovation (2 papers), Consumer Market Behavior and Pricing (1 paper) and Marketing and Advertising Strategies (1 paper). David B. Whitlark is often cited by papers focused on Business Strategies and Innovation (2 papers), Consumer Market Behavior and Pricing (1 paper) and Marketing and Advertising Strategies (1 paper) and collaborates with scholars based in United States. David B. Whitlark's co-authors include Gary K. Rhoads, Amydee M. Fawcett, Stanley E. Fawcett, James C. Brau and Cornelis A. de Kluyver and has published in prestigious journals such as Journal of Marketing Research, Industrial Marketing Management and Journal of Statistical Computation and Simulation.