Cheng Yi
About
Cheng Yi has authored 19 papers that have received a total of 272 indexed citations.
This includes 9 papers in Sociology and Political Science, 6 papers in Applied Psychology and 5 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (7 papers), Behavioral Health and Interventions (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Cheng Yi is often cited by papers focused on Digital Marketing and Social Media (7 papers), Behavioral Health and Interventions (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers) and collaborates with scholars based in China, Singapore and Hong Kong. Cheng Yi's co-authors include Zhenhui Jiang, Hock Chuan Chan, Izak Benbasat, Barney Tan and Lingling Xu and has published in prestigious journals such as Management Science, Frontiers in Psychology and Information Systems Research.
In The Last Decade
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