Charles Cui

21 papers and 932 indexed citations i.

Charles Cui has authored 21 papers that have received a total of 932 indexed citations. This includes 17 papers in Marketing, 8 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Consumer Retail Behavior Studies (7 papers) and Digital Marketing and Social Media (5 papers). Charles Cui is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Consumer Retail Behavior Studies (7 papers) and Digital Marketing and Social Media (5 papers) and collaborates with scholars based in United Kingdom, Lebanon and Austria. Charles Cui's co-authors include Mona Mrad, Bodo B. Schlegelmilch, Barbara R. Lewis, Catherine Demangeot and John W. Cadogan and has published in prestigious journals such as Journal of Business Research, Journal of International Business Studies and Journal of Business Ethics.