Brighton Nyagadza

47 papers and 297 indexed citations i.

About

Brighton Nyagadza is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Brighton Nyagadza has authored 47 papers receiving a total of 297 indexed citations (citations by other indexed papers that have themselves been cited), including 20 papers in Sociology and Political Science, 18 papers in Marketing and 11 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Brighton Nyagadza’s work include Digital Marketing and Social Media (13 papers), Technology Adoption and User Behaviour (9 papers) and Innovation and Socioeconomic Development (8 papers). Brighton Nyagadza is often cited by papers focused on Digital Marketing and Social Media (13 papers), Technology Adoption and User Behaviour (9 papers) and Innovation and Socioeconomic Development (8 papers). Brighton Nyagadza collaborates with scholars based in Zimbabwe, South Africa and Namibia. Brighton Nyagadza's co-authors include Lovemore Chikazhe, Eugine Tafadzwa Maziriri, Tinashe Chuchu, Abu Bashar and Chengedzai Mafini and has published in prestigious journals such as European Journal of Innovation Management, Youth & Society and International Journal of Public Sector Management.

In The Last Decade

Fields of papers citing papers by Brighton Nyagadza

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Brighton Nyagadza. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Brighton Nyagadza may publish in the future.

Countries citing papers authored by Brighton Nyagadza

Since Specialization
Citations

This map shows the geographic impact of Brighton Nyagadza's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Brighton Nyagadza with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Brighton Nyagadza more than expected).

Rankless by CCL
2025