Brian I. Spaid

11 papers and 290 indexed citations i.

Brian I. Spaid has authored 11 papers that have received a total of 290 indexed citations. This includes 8 papers in Marketing, 4 papers in Sociology and Political Science and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Customer Service Quality and Loyalty (4 papers). Brian I. Spaid is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in United States. Brian I. Spaid's co-authors include Jennifer Stevens, Carol L. Jones, Michael Breazeale, Terence T. Ow and Charles H. Noble and has published in prestigious journals such as Research Policy, Psychology and Marketing and Business Horizons.