Brenda M. Oldfield

About

Brenda M. Oldfield is a scholar working on Strategy and Management, Marketing and Education. According to data from OpenAlex, Brenda M. Oldfield has authored 9 papers receiving a total of 397 indexed citations (citations by other indexed papers that have themselves been cited), including 3 papers in Strategy and Management, 3 papers in Marketing and 2 papers in Education. Recurrent topics in Brenda M. Oldfield’s work include Consumer Retail Behavior Studies (3 papers), Franchising Strategies and Performance (2 papers) and Smart Grid Security and Resilience (1 paper). Brenda M. Oldfield is often cited by papers focused on Consumer Retail Behavior Studies (3 papers), Franchising Strategies and Performance (2 papers) and Smart Grid Security and Resilience (1 paper). Brenda M. Oldfield collaborates with scholars based in United Kingdom, Sweden and Australia. Brenda M. Oldfield's co-authors include Steve Baron, Ruth Ä. Schmidt, David J. Leaver, Kim Harris and Lance J. Hoffman and has published in prestigious journals such as Journal of Consumer Marketing, British Food Journal and International Journal of Retail & Distribution Management.

In The Last Decade

Fields of papers citing papers by Brenda M. Oldfield

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Brenda M. Oldfield. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Brenda M. Oldfield may publish in the future.

Countries citing papers authored by Brenda M. Oldfield

Since Specialization

Citations

This map shows the geographic impact of Brenda M. Oldfield's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Brenda M. Oldfield with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Brenda M. Oldfield more than expected).

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