Boris Bartikowski

44 papers and 1.3k indexed citations i.

Boris Bartikowski has authored 44 papers that have received a total of 1.3k indexed citations. This includes 29 papers in Marketing, 19 papers in Sociology and Political Science and 16 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (21 papers), Customer Service Quality and Loyalty (14 papers) and Digital Marketing and Social Media (7 papers). Boris Bartikowski is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (21 papers), Customer Service Quality and Loyalty (14 papers) and Digital Marketing and Social Media (7 papers) and collaborates with scholars based in France, United States and Germany. Boris Bartikowski's co-authors include Nitish Singh, Mark Cleveland, Dwight Merunka, Heribert Gierl and Fernando Fastoso and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and International Journal of Information Management.