Boonghee Yoo

About

Boonghee Yoo is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Boonghee Yoo has authored 33 papers receiving a total of 4.0k indexed citations (citations by other indexed papers that have themselves been cited), including 23 papers in Marketing, 11 papers in Organizational Behavior and Human Resource Management and 10 papers in Sociology and Political Science. Recurrent topics in Boonghee Yoo’s work include Consumer Behavior in Brand Consumption and Identification (20 papers), Customer Service Quality and Loyalty (11 papers) and Cultural Differences and Values (7 papers). Boonghee Yoo is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Customer Service Quality and Loyalty (11 papers) and Cultural Differences and Values (7 papers). Boonghee Yoo collaborates with scholars based in United States, South Korea and Japan. Boonghee Yoo's co-authors include Naveen Donthu, Shawn T. Thelen, Seung‐Hee Lee, Keun S. Lee and Anil Mathur and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Journal of the Academy of Marketing Science.

In The Last Decade

Fields of papers citing papers by Boonghee Yoo

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Boonghee Yoo. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Boonghee Yoo may publish in the future.

Countries citing papers authored by Boonghee Yoo

Since Specialization

Citations

This map shows the geographic impact of Boonghee Yoo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Boonghee Yoo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Boonghee Yoo more than expected).

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