Birgit Andrine Apenes Solem
About
Birgit Andrine Apenes Solem has authored 8 papers that have received a total of 230 indexed citations.
This includes 7 papers in Marketing, 6 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (5 papers) and Customer Service Quality and Loyalty (5 papers). Birgit Andrine Apenes Solem is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (5 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in Norway, Sweden and Finland. Birgit Andrine Apenes Solem's co-authors include Vinit Parida, Per E. Pedersen, Marko Kohtamäki, Sambit Lenka and Øystein Sørebø and has published in prestigious journals such as Journal of Consumer Marketing, Journal of Marketing Management and International Journal of Retail & Distribution Management.
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