Billy Bai

80 papers and 3.8k indexed citations i.

About

Billy Bai is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Billy Bai has authored 80 papers receiving a total of 3.8k indexed citations (citations by other indexed papers that have themselves been cited), including 55 papers in Sociology and Political Science, 46 papers in Marketing and 33 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Billy Bai’s work include Digital Marketing and Social Media (39 papers), Customer Service Quality and Loyalty (28 papers) and Consumer Behavior in Brand Consumption and Identification (23 papers). Billy Bai is often cited by papers focused on Digital Marketing and Social Media (39 papers), Customer Service Quality and Loyalty (28 papers) and Consumer Behavior in Brand Consumption and Identification (23 papers). Billy Bai collaborates with scholars based in United States, China and Hong Kong. Billy Bai's co-authors include Xi Yu Leung, Minglong Li, SooCheong Jang, Clark Hu and Huiying Zhang and has published in prestigious journals such as Journal of Business Ethics, Tourism Management and International Journal of Hospitality Management.

In The Last Decade

Fields of papers citing papers by Billy Bai

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Billy Bai. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Billy Bai may publish in the future.

Countries citing papers authored by Billy Bai

Since Specialization
Citations

This map shows the geographic impact of Billy Bai's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Billy Bai with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Billy Bai more than expected).

Rankless by CCL
2025