Basu Swastha Dharmmesta

31 papers and 142 indexed citations i.

Basu Swastha Dharmmesta has authored 31 papers that have received a total of 142 indexed citations. This includes 23 papers in Marketing, 16 papers in Sociology and Political Science and 13 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior and Marketing Influence (13 papers), Digital Marketing and Social Media (12 papers) and Customer Service Quality and Loyalty (12 papers). Basu Swastha Dharmmesta is often cited by papers focused on Consumer Behavior and Marketing Influence (13 papers), Digital Marketing and Social Media (12 papers) and Customer Service Quality and Loyalty (12 papers) and collaborates with scholars based in Indonesia and Azerbaijan. Basu Swastha Dharmmesta's co-authors include M. Moeliono, Hendy Mustiko Aji, Euis Soliha, Made Setini and Singgih Santoso and has published in prestigious journals such as Educational Research, Journal of Islamic marketing and Journal of Asia Business Studies.