Barbara Bickart
About
Barbara Bickart is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management.
According to data from OpenAlex, Barbara Bickart has authored 32 papers receiving a total of 2.1k indexed citations (citations by other indexed papers that have themselves been cited), including 21 papers in Sociology and Political Science, 10 papers in Marketing and 7 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Barbara Bickart’s work include Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Customer Service Quality and Loyalty (7 papers). Barbara Bickart is often cited by papers focused on Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Customer Service Quality and Loyalty (7 papers). Barbara Bickart collaborates with scholars based in United States, Canada and South Korea. Barbara Bickart's co-authors include Johnny Blair, Robert M. Schindler, Geeta Menon, Carolyn J. Simmons and Seymour Sudman and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Advertising.
In The Last Decade
Fields of papers citing papers by Barbara Bickart
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Barbara Bickart. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Barbara Bickart may publish in the future.
Countries citing papers authored by Barbara Bickart
Since SpecializationCitations
This map shows the geographic impact of Barbara Bickart's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Barbara Bickart with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Barbara Bickart more than expected).
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