Barbara A. Lafferty

About

Barbara A. Lafferty is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Barbara A. Lafferty has authored 23 papers receiving a total of 3.7k indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Marketing, 14 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Barbara A. Lafferty’s work include Consumer Behavior in Brand Consumption and Identification (17 papers), Digital Marketing and Social Media (12 papers) and Customer Service Quality and Loyalty (7 papers). Barbara A. Lafferty is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Digital Marketing and Social Media (12 papers) and Customer Service Quality and Loyalty (7 papers). Barbara A. Lafferty collaborates with scholars based in United States and Canada. Barbara A. Lafferty's co-authors include Ronald E. Goldsmith, Stephen J. Newell, G. Tomas M. Hult, Diane R. Edmondson and François A. Carrillat and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Advertising.

In The Last Decade

Fields of papers citing papers by Barbara A. Lafferty

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Barbara A. Lafferty. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Barbara A. Lafferty may publish in the future.

Countries citing papers authored by Barbara A. Lafferty

Since Specialization

Citations

This map shows the geographic impact of Barbara A. Lafferty's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Barbara A. Lafferty with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Barbara A. Lafferty more than expected).

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