Bang Nguyen

150 papers and 4.9k indexed citations i.

About

Bang Nguyen is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Bang Nguyen has authored 150 papers receiving a total of 4.9k indexed citations (citations by other indexed papers that have themselves been cited), including 83 papers in Marketing, 58 papers in Sociology and Political Science and 58 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Bang Nguyen’s work include Consumer Behavior in Brand Consumption and Identification (56 papers), Customer Service Quality and Loyalty (51 papers) and Digital Marketing and Social Media (47 papers). Bang Nguyen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (56 papers), Customer Service Quality and Loyalty (51 papers) and Digital Marketing and Social Media (47 papers). Bang Nguyen collaborates with scholars based in China, United Kingdom and Malaysia. Bang Nguyen's co-authors include T.C. Melewar, Dilip S. Mutum, Xiaoyu Yu, Lyndon Simkin, Ezlika M. Ghazali, Sanjit Kumar Roy, Philipp Klaus, T. Ramayah, Stephanie Hui‐Wen Chuah and Philipp A. Rauschnabel and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Technological Forecasting and Social Change.

In The Last Decade

Co-authorship network of co-authors of Bang Nguyen i

Layout:

Gravity: 0.05 Iterations: 100 Initial Temp: 1000 Cooling: 0.99 Min Temp: 1

Fields of papers citing papers by Bang Nguyen

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Bang Nguyen. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bang Nguyen. The network helps show where Bang Nguyen may publish in the future.

Countries citing papers authored by Bang Nguyen

Since Specialization

Citations

This map shows the geographic impact of Bang Nguyen's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bang Nguyen with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bang Nguyen more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

Explore authors with similar magnitude of impact