Anxin Xu

36 papers and 297 indexed citations i.

Anxin Xu has authored 36 papers that have received a total of 297 indexed citations. This includes 14 papers in Organizational Behavior and Human Resource Management, 13 papers in Marketing and 11 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (8 papers) and Customer Service Quality and Loyalty (7 papers). Anxin Xu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (8 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in China, Taiwan and Latvia. Anxin Xu's co-authors include Wenhe Lin, Jingjing Wu, Yiwei Chen, Zhongbin Li and Yuting Shi and has published in prestigious journals such as PLoS ONE, Scientific Reports and Frontiers in Psychology.