Anu Helkkula
About
Anu Helkkula is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science.
According to data from OpenAlex, Anu Helkkula has authored 25 papers receiving a total of 1.4k indexed citations (citations by other indexed papers that have themselves been cited), including 21 papers in Marketing, 14 papers in Organizational Behavior and Human Resource Management and 6 papers in Sociology and Political Science. Recurrent topics in Anu Helkkula’s work include Service and Product Innovation (19 papers), Customer Service Quality and Loyalty (13 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Anu Helkkula is often cited by papers focused on Service and Product Innovation (19 papers), Customer Service Quality and Loyalty (13 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Anu Helkkula collaborates with scholars based in Finland, United States and Sweden. Anu Helkkula's co-authors include Carol Kelleher, Eric J. Arnould, Elina Jaakkola, Christian Kowalkowski and Minna Pihlström and has published in prestigious journals such as Social Science & Medicine, Journal of Business Research and Journal of Service Research.
In The Last Decade
Fields of papers citing papers by Anu Helkkula
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Anu Helkkula. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Anu Helkkula may publish in the future.
Countries citing papers authored by Anu Helkkula
Since SpecializationCitations
This map shows the geographic impact of Anu Helkkula's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Anu Helkkula with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Anu Helkkula more than expected).
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