Anna Morgan‐Thomas
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Marketing and Advertising Strategies
- Service and Product Innovation
- Sociology and Political Science top 0.5%
- Digital Marketing and Social Media
Papers in
- Marketing 11
- Consumer Behavior in Brand Consumption and Identification 10
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- International Business and FDI 7
- Innovation and Knowledge Management 3
- Co-authors
- Cleopatra A. Veloutsou (17 shared papers)Laurence Dessart (6 shared papers)Marian V. Jones (4 shared papers)Sue Bridgewater (1 shared paper)Stephan von Delft (1 shared paper)Trevor Buck (1 shared paper)Yang Zhao (1 shared paper)Adina Iulia Dudau (2 shared papers)
- Journals
- Journal of Business Research (5 papers)Journal of Product & Brand Management (3 papers)European Management Journal (3 papers)International Small Business Journal Researching Entrepreneurship (2 papers)Research Policy (1 paper)
- Partner nations
- United KingdomColombiaChina
In The Last Decade
Anna Morgan‐Thomas
32 papers receiving 2.6k citations
Anna Morgan‐Thomas's Hit Papers
Peers
Comparison fields: 5 of 78
- Marketing 900
- Sociology and Political Science 1.4k
- Business and International Management 28
- Strategy and Management 424
- Organizational Behavior and Human Resource Management 279
Countries citing papers authored by Anna Morgan‐Thomas
This map shows the geographic impact of Anna Morgan‐Thomas's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Anna Morgan‐Thomas with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Anna Morgan‐Thomas more than expected).
Fields of papers citing papers by Anna Morgan‐Thomas
This network shows the impact of papers produced by Anna Morgan‐Thomas. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Anna Morgan‐Thomas. The network helps show where Anna Morgan‐Thomas may publish in the future.
Co-authors
The 18 scholars most cited alongside Anna Morgan‐Thomas, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 40 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Consumer engagement in online brand communities: a social media perspective Hit paper breakdown → | 2015 | 914 |
| 2 | Capturing consumer engagement: duality, dimensionality and measurement Hit paper breakdown → | 2016 | 462 |
| 3 | Beyond technology acceptance: Brand relationships and online brand experience Hit paper breakdown → | 2011 | 428 |
| 4 | 2019 | 169 | |
| 5 | 2020 | 145 | |
| 6 | 2020 | 96 | |
| 7 | 2009 | 94 | |
| 8 | 2019 | 93 | |
| 9 | 2004 | 90 | |
| 10 | 2015 | 48 | |
| 11 | 2017 | 38 | |
| 12 | 2009 | 37 | |
| 13 | 2019 | 26 | |
| 14 | 2017 | 23 | |
| 15 | 2012 | 17 | |
| 16 | 2015 | 16 | |
| 17 | 2024 | 16 | |
| 18 | 2024 | 14 | |
| 19 | 2024 | 12 | |
| 20 | 2017 | 5 |
About Anna Morgan‐Thomas
Anna Morgan‐Thomas is a scholar working on Marketing, Strategy and Management, Business and International Management, Sociology and Political Science and Management of Technology and Innovation, having authored 40 papers that have together received 2.8k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (12 papers), Consumer Behavior in Brand Consumption and Identification (10 papers), International Business and FDI (7 papers), E-commerce and Technology Innovations (4 papers), Entrepreneurship Studies and Influences (3 papers), Innovation and Knowledge Management (3 papers), Information Systems Theories and Implementation (2 papers) and Management and Organizational Studies (2 papers). The work is most often cited by research in Marketing (900 citations), Sociology and Political Science (1.4k citations), Business and International Management (28 citations), Strategy and Management (424 citations) and Organizational Behavior and Human Resource Management (279 citations). Anna Morgan‐Thomas has collaborated with scholars based in United Kingdom, Colombia and China. Frequent co-authors include Cleopatra A. Veloutsou, Laurence Dessart, Marian V. Jones, Sue Bridgewater, Stephan von Delft, Trevor Buck, Yang Zhao, Adina Iulia Dudau, A. Rebecca Reuber and Phillip Beaumont. Their work appears in journals such as Journal of Business Research, Journal of Product & Brand Management, European Management Journal, International Small Business Journal Researching Entrepreneurship and Research Policy.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.