Anna Morgan‐Thomas
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Service and Product Innovation
- Information Systems and Management top 0.5%
- Technology Adoption and User Behaviour
Papers in
-
- Digital Marketing and Social Media 11
- Marketing 11
- Consumer Behavior in Brand Consumption and Identification 10
- Co-authors
- Cleopatra Veloutsou (12 shared papers)Laurence Dessart (4 shared papers)Marian V. Jones (2 shared papers)Trevor Buck (1 shared paper)Yang Zhao (1 shared paper)Stephan von Delft (1 shared paper)Sergio Andrés Osuna Ramírez (3 shared papers)Adina Dudau (1 shared paper)
- Journals
- Journal of Business Research (4 papers)Journal of Product & Brand Management (3 papers)International Small Business Journal Researching Entrepreneurship (2 papers)Academy of Management Learning and Education (1 paper)International Marketing Review (1 paper)
- Partner nations
- United KingdomBelgiumChina
In The Last Decade
Anna Morgan‐Thomas
21 papers receiving 2.3k citations
Anna Morgan‐Thomas's Hit Papers
Peers
Comparison fields: 5 of 79
- Marketing 1.3k
- Information Systems and Management 627
- Organizational Behavior and Human Resource Management 640
- Sociology and Political Science 1.8k
- Strategy and Management 425
Countries citing papers authored by Anna Morgan‐Thomas
This map shows the geographic impact of Anna Morgan‐Thomas's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Anna Morgan‐Thomas with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Anna Morgan‐Thomas more than expected).
Fields of papers citing papers by Anna Morgan‐Thomas
This network shows the impact of papers produced by Anna Morgan‐Thomas. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Anna Morgan‐Thomas. The network helps show where Anna Morgan‐Thomas may publish in the future.
Co-authors
The 17 scholars most cited alongside Anna Morgan‐Thomas, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 25 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Consumer engagement in online brand communities: a social media perspective Hit paper breakdown → | 2015 | 835 |
| 2 | Capturing consumer engagement: duality, dimensionality and measurement Hit paper breakdown → | 2016 | 422 |
| 3 | Beyond technology acceptance: Brand relationships and online brand experience Hit paper breakdown → | 2011 | 391 |
| 4 | 2019 | 145 | |
| 5 | 2020 | 132 | |
| 6 | 2009 | 90 | |
| 7 | 2020 | 88 | |
| 8 | 2019 | 86 | |
| 9 | 2004 | 81 | |
| 10 | 2015 | 42 | |
| 11 | 2017 | 34 | |
| 12 | 2019 | 24 | |
| 13 | 2017 | 23 | |
| 14 | 2012 | 18 | |
| 15 | 2024 | 12 | |
| 16 | 2024 | 9 | |
| 17 | 2017 | 6 | |
| 18 | Global Online Entrepreneurship Past Research and Future Directions | 2013 | 4 |
| 19 | 2014 | 2 | |
| 20 | Identifying the Nature of Consumer’s eWOM Activity on Facebook Brand Pages: an Exploratory Study | 2015 | 1 |
About Anna Morgan‐Thomas
Anna Morgan‐Thomas is a scholar working on Sociology and Political Science, Marketing, Strategy and Management, Organizational Behavior and Human Resource Management and Information Systems and Management, having authored 25 papers that have together received 2.4k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (10 papers), Innovation and Knowledge Management (5 papers), International Business and FDI (4 papers), Customer Service Quality and Loyalty (3 papers), Entrepreneurship Studies and Influences (2 papers), Digital Communication and Language (2 papers) and Digital Platforms and Economics (2 papers). The work is most often cited by research in Marketing (1.3k citations), Information Systems and Management (627 citations), Organizational Behavior and Human Resource Management (640 citations), Sociology and Political Science (1.8k citations) and Strategy and Management (425 citations). Anna Morgan‐Thomas has collaborated with scholars based in United Kingdom, Belgium and China. Frequent co-authors include Cleopatra Veloutsou, Laurence Dessart, Marian V. Jones, Trevor Buck, Yang Zhao, Stephan von Delft, Sergio Andrés Osuna Ramírez, Adina Dudau, A. Rebecca Reuber and Phillip Beaumont. Their work appears in journals such as Journal of Business Research, Journal of Product & Brand Management, International Small Business Journal Researching Entrepreneurship, Academy of Management Learning and Education and International Marketing Review.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.