Ana Belén del Río Lanza

24 papers and 1.3k indexed citations i.

Ana Belén del Río Lanza has authored 24 papers that have received a total of 1.3k indexed citations. This includes 15 papers in Organizational Behavior and Human Resource Management, 13 papers in Marketing and 10 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (13 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Digital Marketing and Social Media (8 papers). Ana Belén del Río Lanza is often cited by papers focused on Customer Service Quality and Loyalty (13 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in Spain and China. Ana Belén del Río Lanza's co-authors include Leticia Suárez Álvarez, Víctor Iglesias Argüelles, Rodolfo Vázquez‐Casielles, Rodolfo Vázquez Casielles and Rodolfo Vázquez and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Applied Social Psychology.