Aihwa Chang

12 papers and 781 indexed citations i.

About

Aihwa Chang is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Aihwa Chang has authored 12 papers receiving a total of 781 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Marketing, 7 papers in Organizational Behavior and Human Resource Management and 5 papers in Sociology and Political Science. Recurrent topics in Aihwa Chang’s work include Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (5 papers) and Customer Service Quality and Loyalty (5 papers). Aihwa Chang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (5 papers) and Customer Service Quality and Loyalty (5 papers). Aihwa Chang collaborates with scholars based in Taiwan, United Kingdom and United States. Aihwa Chang's co-authors include Sara H. Hsieh, Hsu‐Hsin Chiang, Tzu‐Shian Han, Jin Su, Timmy H. Tseng, Frances Lin and Timmy H. Tseng and has published in prestigious journals such as European Journal of Marketing, The International Journal of Human Resource Management and Journal of Interactive Marketing.

In The Last Decade

Co-authorship network of co-authors of Aihwa Chang i

Fields of papers citing papers by Aihwa Chang

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Aihwa Chang. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Aihwa Chang may publish in the future.

Countries citing papers authored by Aihwa Chang

Since Specialization
Citations

This map shows the geographic impact of Aihwa Chang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Aihwa Chang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Aihwa Chang more than expected).

Rankless by CCL
2025