Rodney Graeme Duffett

About

Rodney Graeme Duffett is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Rodney Graeme Duffett has authored 41 papers receiving a total of 736 indexed citations (citations by other indexed papers that have themselves been cited), including 30 papers in Sociology and Political Science, 19 papers in Marketing and 7 papers in Information Systems and Management. Recurrent topics in Rodney Graeme Duffett’s work include Digital Marketing and Social Media (24 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Impact of Technology on Adolescents (8 papers). Rodney Graeme Duffett is often cited by papers focused on Digital Marketing and Social Media (24 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Impact of Technology on Adolescents (8 papers). Rodney Graeme Duffett collaborates with scholars based in South Africa and Romania. Rodney Graeme Duffett's co-authors include Costel Iliuţă Negricea, Tudor Edu, Brendon Knott, Norbert Haydam, Rodica Milena Zaharia, Monica Chaudhary, Suhail M. Ghouse, David Bell and Robertson K. Tengeh and has published in prestigious journals such as Sustainability, Internet Research and British Food Journal.

In The Last Decade

Co-authorship network of co-authors of Rodney Graeme Duffett i

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Fields of papers citing papers by Rodney Graeme Duffett

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rodney Graeme Duffett. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rodney Graeme Duffett. The network helps show where Rodney Graeme Duffett may publish in the future.

Countries citing papers authored by Rodney Graeme Duffett

Since Specialization

Citations

This map shows the geographic impact of Rodney Graeme Duffett's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rodney Graeme Duffett with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rodney Graeme Duffett more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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