Journal of Consumer Behaviour
About
The 1.3k papers published in Journal of Consumer Behaviour in the last decades have received a total of 34.3k indexed citations.
Papers published in Journal of Consumer Behaviour usually cover Marketing (861 papers), Sociology and Political Science (496 papers) and Organizational Behavior and Human Resource Management (227 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (682 papers), Digital Marketing and Social Media (325 papers) and Customer Service Quality and Loyalty (213 papers). The most active scholars publishing in Journal of Consumer Behaviour are Torben Hansen, Svein Ottar Olsen, Russell W. Belk, Julie Tinson and James Fitchett
In The Last Decade
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