Journal of Advertising Research

1.3k papers and 55.4k indexed citations i.

About

The 1.3k papers published in Journal of Advertising Research in the last decades have received a total of 55.4k indexed citations. Papers published in Journal of Advertising Research usually cover Marketing (704 papers), Sociology and Political Science (536 papers) and Information Systems and Management (103 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (549 papers), Digital Marketing and Social Media (431 papers) and Consumer Market Behavior and Pricing (168 papers). The most active scholars publishing in Journal of Advertising Research are Gian M. Fulgoni, Don E. Schultz, Micael Dahlén, Rachel Kennedy and Edith G. Smit.

In The Last Decade

Fields of papers published in Journal of Advertising Research

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers published in Journal of Advertising Research. Nodes represent fields, and links connect fields that are likely to share authors.

Countries where authors publish in Journal of Advertising Research

Since Specialization
Total citations of papers

This map shows the geographic distribution of research published in Journal of Advertising Research. It shows the number of citations received by papers published by authors working in each country. You can also color the map by specialization and compare the number of papers published in Journal of Advertising Research with the expected number of papers based on a country's size and research output (numbers larger than one mean the country's share of papers is larger than expected).

Rankless by CCL
2025