Escola Superior de Propaganda e Marketing

8.1k citations
1.2k papers ·

Impact in

  • Marketing top 10%
    • Environmental Sustainability in Business
    • Consumer Behavior in Brand Consumption and Identification
    • International Business and FDI
    • Innovation and Knowledge Management

Papers in

    • Consumer Behavior in Brand Consumption and Identification 66
    • Environmental Sustainability in Business 29
    • International Business and FDI 136
    • Innovation and Knowledge Management 53

Escola Superior de Propaganda e Marketing

930 papers receiving 8.1k citations

Peers

Escola Superior de Propaganda e Marketing
Comparison fields: 5 of 175
  • Marketing 1k
  • Strategy and Management 1.4k
  • Management of Technology and Innovation 485
  • Business and International Management 63
  • Organizational Behavior and Human Resource Management 647
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Escola Superior de Propaganda e Marketing relative to Escola Brasileira de Administração Pública e de Empresas Escola Brasileira de Administração Pública e de Empresas's profile →
Citations per field
00.5×1.7×
Escola Brasileira de Administração Pública e de Empresas · 1×
Citations per year

Countries citing scholars working at Escola Superior de Propaganda e Marketing

Since Specialization
Citations

This map shows the geographic impact of research produced by authors working at Escola Superior de Propaganda e Marketing. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by papers produced at Escola Superior de Propaganda e Marketing with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Escola Superior de Propaganda e Marketing more than expected).

Fields of papers published by authors at Escola Superior de Propaganda e Marketing

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers affiliated with Escola Superior de Propaganda e Marketing at the time of their publication. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers affiliated with Escola Superior de Propaganda e Marketing at the time of their publication.

About Escola Superior de Propaganda e Marketing

In recent decades, authors affiliated with Escola Superior de Propaganda e Marketing have published 1.2k papers, which have received a total of 8.1k indexed citations . Scholars at this organization have produced 164 papers in Marketing, 254 papers in Strategy and Management, 110 papers in Communication, 70 papers in Management of Technology and Innovation and 43 papers in Urban Studies on the topics of International Business and FDI (136 papers), Consumer Behavior in Brand Consumption and Identification (66 papers), Innovation and Knowledge Management (53 papers), Entrepreneurship Studies and Influences (31 papers), Environmental Sustainability in Business (29 papers), Journalism and Media Studies (27 papers), Gender and Feminist Studies (27 papers) and Cultural Industries and Urban Development (25 papers). Their work is cited by papers focused on Marketing (1k citations), Strategy and Management (1.4k citations), Management of Technology and Innovation (485 citations), Business and International Management (63 citations) and Organizational Behavior and Human Resource Management (647 citations). Authors at Escola Superior de Propaganda e Marketing collaborate with scholars in Brazil, United States and Portugal and have published in prestigious journals including International Journal of Automotive Technology and Management, Journal of Business Research, International Journal of Innovation and Learning, Estudos Avançados and International Journal of Consumer Studies. Some of Escola Superior de Propaganda e Marketing's most productive authors include Maitê Alves Bezerra, Felipe Mendes Borini, Roberto Camanho, Rosaria de Fátima Segger Macri Russo, Mateus Canniatti Ponchio, Rafael Alcadipani, Vanessa Pilla Galetti Bretas, Ilan Alon, Mário Henrique Ogasavara and Fernando de Oliveira Santini.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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