American Marketing Association
About
In recent decades, authors affiliated with American Marketing Association have published 256 papers, which have received a total of 6.6k indexed citations.
Scholars at this organization have produced 57 papers in Marketing, 47 papers in Organizational Behavior and Human Resource Management and 31 papers in Strategy and Management on the topics of Customer Service Quality and Loyalty (30 papers), Consumer Behavior in Brand Consumption and Identification (25 papers) and Consumer Market Behavior and Pricing (18 papers). Their work is cited by papers focused on Organizational Behavior and Human Resource Management (1.9k citations), Marketing (1.9k citations) and Sociology and Political Science (1.8k citations). Authors at American Marketing Association collaborate with scholars in United States, United Kingdom and Australia and have published in prestigious journals including JAMA, Academy of Management Journal and Journal of Marketing. Some of American Marketing Association's most productive authors include Sandipan Dhar, Dinesh Prabhu, Pantea Foroudi, Murat Kara and Levent Özçakar.
In The Last Decade
Fields of papers published by authors at American Marketing Association
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers affiliated with American Marketing Association at the time of their publication. Nodes represent fields, and links connect fields that are likely to share authors.
Countries citing scholars working at American Marketing Association
Since SpecializationCitations
This map shows the geographic impact of research produced by authors working at American Marketing Association. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by papers produced at American Marketing Association with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites American Marketing Association more than expected).
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