American Marketing Association

About

In recent decades, authors affiliated with American Marketing Association have published 469 papers, which have received a total of 25.2k indexed citations. Scholars at this organization have produced 114 papers in Marketing, 77 papers in Sociology and Political Science and 74 papers in Organizational Behavior and Human Resource Management on the topics of Consumer Behavior in Brand Consumption and Identification (59 papers), Customer Service Quality and Loyalty (48 papers) and Digital Marketing and Social Media (33 papers). Their work is cited by papers focused on Organizational Behavior and Human Resource Management (12.5k citations), Marketing (11.8k citations) and Sociology and Political Science (8.3k citations). Authors at American Marketing Association collaborate with scholars in United States, United Kingdom and France and have published in prestigious journals including Journal of Personality and Social Psychology, The Journal of Finance and SHILAP Revista de lepidopterología. Some of American Marketing Association's most productive authors include Leonard L. Berry, Valarie A. Zeithaml, A. Parasuraman, Lauren I. Labrecque, Darrell Duffie, S. Tamer Çavuşgil, Ernest Dichter, Shaoming Zou, Frank A. Sortino and Robert Van Der Meer.

In The Last Decade

American Marketing Association

387 papers receiving 24.2k citations

Fields of papers published by authors at American Marketing Association

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers affiliated with American Marketing Association at the time of their publication. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers affiliated with American Marketing Association at the time of their publication.

Countries citing scholars working at American Marketing Association

Since Specialization
Citations

This map shows the geographic impact of research produced by authors working at American Marketing Association. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by papers produced at American Marketing Association with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites American Marketing Association more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

Explore institutions with similar magnitude of impact

Rankless by CCL
2026