How Large U.S. Companies Can Use Twitter and Other Social Media to Gain Business Value
Impact in
- Authors
- Mary J. CulnanPatrick McHugh
In The Last Decade
doi.org/w802504 →Countries where authors are citing How Large U.S. Companies Can Use Twitter and Other Social Media to Gain Business Value
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About How Large U.S. Companies Can Use Twitter and Other Social Media to Gain Business Value
This paper, published in 2010, received 538 indexed citations . Written by Mary J. Culnan and Patrick McHugh. It is primarily cited by scholars working on Sociology and Political Science (400 citations), Information Systems and Management (227 citations), Communication (210 citations), Marketing (90 citations) and Strategy and Management (63 citations). Published in Journal of the Association for Information Systems.
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This paper is also available at doi.org/w802504.