Zhi Yang
About
Zhi Yang has authored 39 papers that have received a total of 1.0k indexed citations.
This includes 16 papers in Strategy and Management, 13 papers in Marketing and 11 papers in Sociology and Political Science. The topics of these papers are Innovation and Knowledge Management (11 papers), Digital Marketing and Social Media (11 papers) and Customer Service Quality and Loyalty (6 papers). Zhi Yang is often cited by papers focused on Innovation and Knowledge Management (11 papers), Digital Marketing and Social Media (11 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in China, United States and Vietnam. Zhi Yang's co-authors include Chaoqun Ma, Ting Xiao, Eric Fang, Nguyễn Thị Thu Hương and Gregory J. Fisher and has published in prestigious journals such as Journal of Marketing, Journal of Cleaner Production and Journal of Business Research.
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