Zhengzhi Guan

14 papers and 344 indexed citations i.

Zhengzhi Guan has authored 14 papers that have received a total of 344 indexed citations. This includes 10 papers in Sociology and Political Science, 8 papers in Information Systems and Management and 3 papers in Marketing. The topics of these papers are Technology Adoption and User Behaviour (8 papers), Digital Marketing and Social Media (8 papers) and Consumer Behavior in Brand Consumption and Identification (2 papers). Zhengzhi Guan is often cited by papers focused on Technology Adoption and User Behaviour (8 papers), Digital Marketing and Social Media (8 papers) and Consumer Behavior in Brand Consumption and Identification (2 papers) and collaborates with scholars based in China, United Kingdom and Hong Kong. Zhengzhi Guan's co-authors include Fangfang Hou, Boying Li, Alain Yee‐Loong Chong, Chee Wei Phang and Natalia Yannopoulou and has published in prestigious journals such as Industrial Management & Data Systems, Journal of Marketing Management and Internet Research.