Zhao Ping

29 papers and 263 indexed citations i.

Zhao Ping has authored 29 papers that have received a total of 263 indexed citations. This includes 10 papers in Marketing, 9 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (7 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Retail Behavior Studies (5 papers). Zhao Ping is often cited by papers focused on Digital Marketing and Social Media (7 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Retail Behavior Studies (5 papers) and collaborates with scholars based in China, United States and Australia. Zhao Ping's co-authors include Yuhuang Zheng, Chun Qiu, Rajdeep Grewal, Rong Chen and Juanjuan Zhang and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and European Journal of Marketing.