Yuhmiin Chang

8 papers and 370 indexed citations i.

About

Yuhmiin Chang is a scholar working on Sociology and Political Science, Marketing and Literature and Literary Theory. According to data from OpenAlex, Yuhmiin Chang has authored 8 papers receiving a total of 370 indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Sociology and Political Science, 4 papers in Marketing and 3 papers in Literature and Literary Theory. Recurrent topics in Yuhmiin Chang’s work include Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Marketing and Advertising Strategies (3 papers). Yuhmiin Chang is often cited by papers focused on Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Marketing and Advertising Strategies (3 papers). Yuhmiin Chang collaborates with scholars based in Taiwan and United States. Yuhmiin Chang's co-authors include Esther Thorson, Charles M. Wood and Claire Allison Stammerjohan and has published in prestigious journals such as Computers in Human Behavior, Journal of Advertising and Media Psychology.

In The Last Decade

Fields of papers citing papers by Yuhmiin Chang

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Yuhmiin Chang. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Yuhmiin Chang may publish in the future.

Countries citing papers authored by Yuhmiin Chang

Since Specialization
Citations

This map shows the geographic impact of Yuhmiin Chang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yuhmiin Chang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yuhmiin Chang more than expected).

Rankless by CCL
2025