Yuansi Hou

25 papers and 573 indexed citations i.

About

Yuansi Hou is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Yuansi Hou has authored 25 papers receiving a total of 573 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 12 papers in Sociology and Political Science and 6 papers in Social Psychology. Recurrent topics in Yuansi Hou’s work include Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (7 papers) and Wireless Energy Harvesting and Information Transfer (5 papers). Yuansi Hou is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (7 papers) and Wireless Energy Harvesting and Information Transfer (5 papers). Yuansi Hou collaborates with scholars based in China, United Kingdom and Macao. Yuansi Hou's co-authors include Wan Yang, Gang Li, Zengxiang Chen and Zhenzhen Liu and has published in prestigious journals such as Tourism Management, Annals of Tourism Research and Journal of Vocational Behavior.

In The Last Decade

Fields of papers citing papers by Yuansi Hou

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Yuansi Hou. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Yuansi Hou may publish in the future.

Countries citing papers authored by Yuansi Hou

Since Specialization
Citations

This map shows the geographic impact of Yuansi Hou's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yuansi Hou with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yuansi Hou more than expected).

Rankless by CCL
2025