YooHee Hwang

About

YooHee Hwang is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, YooHee Hwang has authored 37 papers receiving a total of 590 indexed citations (citations by other indexed papers that have themselves been cited), including 24 papers in Marketing, 19 papers in Sociology and Political Science and 17 papers in Social Psychology. Recurrent topics in YooHee Hwang’s work include Consumer Behavior in Brand Consumption and Identification (21 papers), Customer Service Quality and Loyalty (11 papers) and Digital Marketing and Social Media (7 papers). YooHee Hwang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (21 papers), Customer Service Quality and Loyalty (11 papers) and Digital Marketing and Social Media (7 papers). YooHee Hwang collaborates with scholars based in Hong Kong, United States and South Korea. YooHee Hwang's co-authors include Anna S. Mattila, Joongwon Shin, Xingyu Wang, Choong‐Ki Lee and Seongseop Kim and has published in prestigious journals such as Journal of Business Research, Annals of Tourism Research and Journal of Travel Research.

In The Last Decade

Fields of papers citing papers by YooHee Hwang

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by YooHee Hwang. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where YooHee Hwang may publish in the future.

Countries citing papers authored by YooHee Hwang

Since Specialization

Citations

This map shows the geographic impact of YooHee Hwang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by YooHee Hwang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites YooHee Hwang more than expected).

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